~Welcome~ New World Education Group



Partner Universities

Griggs University

Bulacan State University

Andrew Jackson University

Australian National University

Charles Sturt University

Schiller International University



Professor Tzong-Ru (Jiun-Shen) Lee

Professor, National Chung Hsing University

Ph.D. TEXAS A&M University



  1. R.A.Malairajan, K.Ganesh*, M.N.Qureshi,S.P., Anbuudayasankar, Tzong-Ru (Jiun-Shen) Lee, 2012, Study of Multi-Commodity Network Flow problem for the Patient Distribution System, Int. J. Logistics Systems and Management, Vol.12, No.1, pp.70-88.

  2. Tzong-Ru (Jiun-Shen) Lee, Thi Phuong Nha Le, Andrea Genovese and Lenny S.C.Koh, 2012, Using FAHP to determine the criteria for partner's selection within a green supply chain: the case of hand tool industry in Taiwan, Journal of Manufacturing Technology Management, Vol.23, No.1-2, pp.25-55.

  3. Tzong-Ru (Jiun-Shen) Lee, Yenming J.Chen, 2012, Strategic analysis of offshore migration of polluting firms and suppliers: an option value perspective, Supply Chain Management: An International Journal, Vol.17, No.6, pp.666-674. (SSCI)

  4. Zbigniew Pastuszak, Stacy Huey-Pyng Shyu, Tzong-Ru (Jiun-Shen) Lee, Pornthep Anussornnitisarn*and Onwika Kaewchur, 2012, Establishing interrelationships among organizational learning, Innovation and performance, Vol.11, No.20, pp.200-215.

  5. Tzong-Ru (Jiun-Shen) Lee,Tore Mysen and Goran Svensson, 2012, A conscientious corporate brand model Taiwanese assessment, Int. J. Business and Globalisation, Vol.8, No.2, pp.256-267. 

  6. Tzong-Ru Lee (Jiun-Shen), Petri Helo, Zavitr Siriwatchrakit, Narongsak Comepa, Supakij Chuancharoen, Kongkiti Phusavat*, 2011, Applying Intellectual Capital for Sustaining Organisational Learning, Int. J. Sustainable Economy (IJSE), Vol.3, No.3, pp.328-340.

  7. Tzong-Ru Lee(Jiun-Shen), Chien -Wei Chen, Agnieszka Dadura, 2011, Determining the Factors of Partner Selection A case of the 'Bridging the Digital Divide of SMEs' Project, Int. J. of Business Information System (IJBIS), Vol.7, No.3, pp.286-308.

  8. Tzong-Ru (Jiun-Shen) Lee*, Agnieszka M. Dadura, 2011, Measuring the innovation ability of Taiwan's food industry using DEA, Innovation-The European Journal of Social Science Research, Vol.24, No.1-2, pp.151-172. (SSCI)  

  9. Tzong-Ru (Jiun-Shen) Lee, Yu-Wei Hsieh, Agnieszka M.Dadura, Jyun-Wei Wu, 2011, Applying TRIZ theory for industry development strategies under dynamic environment- the case of Taiwanese Jing-Ming Commercial District A, Int. J. Value Chain Management, Vol.5, No.1, pp.25-51. 

  10. Shang-Hsing Hsieh, Tzong-Ru Lee , Jan-Mou Li , 2011, Validation for the Diversity of Usage in M-Commerce by ICOMP, The Journal of Internet Technology, Vol. 12, No. 1, pp.13-23. (SCI)

  11. Agung Sutrisno, Tzong-Ru Lee(Jiun-Shen), 2011, Service reliability assessment using failure mode and effect analysis (FMEA):survey and opportunity roadmap, International Journal of Engineering Science and Technology, Vol. 3, No. 7, pp.25-38.

  12. Naiyarat Singhavolakul, Tzong-Ru Lee, 2011, Identifying types of stores in commercial zones and their marketing strategies, Int. J. Enterprise Network Management, Vol.4, No.3, pp.275-301.

  13. Lin Bo-Yin ,Lee Tzong-Ru (Jiun-Shen)*, Agnieszka M. Dadura ,2011, Using grey relational analysis and TRIZ to Identify KSFs and Strategies for ChoosingImporters and Exporters - an Example of Taiwanese Hand-tool Industry, Journal of Manufacturing Technology Management, Vol.22, No.4, pp.474 - 488.

  14. Tzong-Ru Lee(Jiun-Shen), Yuan-Chun Liao, Jan-Mou Li, 2011, Marketing Strategies of Fishery Products for Supermarkets and Farmers'Markets in Taiwan, Journal of Food Products Marketing,Vol.17, No.4, pp.420-440.

  15. Tzong-Ru (Jiun-Shen) Lee, Goron Svensson, Tore Mysen, 2010,Antecedents' and 'postcedents' in relation to satisfaction in Taiwanese business relationships, Int. J. Procurement Management, Vol. 3, No. 2, pp.199-213.

  16. Tzong-Ru (Jiun-Shen) Lee, Jiun-Hung Lin*, Xiang-Ting Su, 2010, Retailing Logistics and Sale Operation Strategy for Uncertainty Demand due to the Effect of Consumers' Motives in Promotion of Sport Marketing Events, Int. J. Management and Enterprise Development (IJEMD), Vol.8, No.3, pp.209-227.

  17. S.P. Anbuudayasankar, K. Ganesh, K. Mohandas, Tzong-Ru Lee(Jiun-Shen), 2010, Meta-Heuristic Approach to Solve Mixed Vehicle Routing Problem with Backhauls in Enterprise Information System of Service Industry, Enterprise Information Systems and Implementing IT Infrastructures: Challenges and Issues, pp.210-225, IGI global publishing.

  18. Tzong-Ru Lee(Jiun-Shen), Jiun-Hung Lin*, Xiang-Ting Su, 2010, Retailing Logistics and Sale Operation Strategy for Uncertainty Demand due to the Effect of Consumers' Motives in Promotion of Sport Marketing Events, Int. J. Management and Enterprise Development (IJEMD), Vol.8, No.3, pp.209-227.

  19. Tzong-Ru Lee, Shiou-Yu Chen, Saint-.Hei Wang, Agnieszka Dadura, 2010, The Relationship between Spiritual Management and Determinants of Turnover Intention, European Business Review, Vol. 22, pp.102-116.

  20. Hui-Chuan Chen, Tzong-Ru (Jiun-Shen) Lee, Hsin-Yi Lin, and Hsiao-Chen Wu, 2010, Application of TRIZ and Kano Method to Home Life Industry Innovation, International Journal of Innovation and Learning (IJIL), Vol.7, No.1, pp.64-84.

  21. Tzong-Ru (Jiun-Shen) Lee, Goran Svensson and Tore Mysen, 2010, RELQUAL in Taiwanese business relationships, Int. J. Business Excellence, Vol.3, No.4, pp.433-451.

  22. Tzong-Ru(Jiun-Shen) Lee, Arzu Ulgen Aydinlik, Dilek Donmez, Goran Svensson, Greg Wood, Michael Callaghan, 2010, Indicators of Perceived Corporate Commitment to Ethics in Top Taiwanese and Turkish Companies: An exploratory study, Int. J. Business Governance and Ethics, Vol.5, No.3, pp.178-195.

  23. Tzong-Ru (Jiun-Shen) Lee, Shiou-Yu Chen, Shiau-Ting Wang, Shu-chih Ernest Chang, 2009, Adoption of mobile location-based services with Zaltman Metaphor Elicitation techniques, Int. J. Mobile Communications, Vol.7, No.1, pp.117-132. (SSCI)

  24. Tzong-Ru (Jiun-Shen) Lee, Toong-Chinn Venice Koh, 2009, The collaborative strategy in the Taiwan shoe industry, European Business Review, Vol.21, No.6, pp.567-580.

  25. Tzong-Ru (Jiun-Shen) Lee, G. Svensson , G. Wood, M. Callaghan,2009, An Examination of the Codes of Ethics Artifacts in Top Taiwanese Companies , Int. J. Electronic Customer Relationship Management, Vol.3, No.1, pp.86-101.

  26. Jiun-Hung Lin, Tzong-Ru Lee, Ching-Ya Hu, 2009, Enhancing the Value of Innovative Development Community through Virtual Community Perspective, International Journal of Value Chain Management (IJVCM), Vol.3, No.3, pp.241-262.

  27. Michael Callaghan, Tzong-Ru(Jiun-Shen) Lee, Dilek Donmez, Arzu Ulgen Aydinlik, Goran Svensson, Greg Wood, 2009, Implementation, Communication and the Benefits of Corporate Codes of Ethics in Taiwan and Turkey: A Comparison Across Contexts, European Business Review, Vol.21, No.3, pp.278-298.

  28. Tzong-Ru Lee, Hsiao-Chen Wu, Shuchih Ernest Chang, Ching-Yu Huang, 2009, Improvement of Service Quality of Recreational Fish Market: Case Study of Yong-An Fish Market in Taiwan, Int. J. Enterprise Network Management (IJENM), Vol.3, No.1, pp.73-92.

  29. S.P. Anbuudayasankar, K. Ganesh, Tzong-Ru Lee, K. Mohabdas, 2009, COG: a Composite Genetic Algorithm with Local Search Methods to Solve a Mixed Vehicle Routing Problem with Backhauls, International Journal of Services and Operations Management, Vol.5, No.5, pp.617-636.

  30. Tzong-Ru Lee, Shiou-Yu Chen, Shiau-Ting Wang, Shuchih Ernest Chang, 2009, Adoption of Mobile Location-Based Services with ZMET, International Journal of Mobile Communications (IJMC), Vol.7, No.1, pp.117-132. (SSCI) 

  31. Lloyd M Rinehart, Tzong-Ru Lee, Thomas J. Page, Jr., 2008, A Comparative Assessment of Domestic and International Supplier-Customer Relationship Perceptions, International Journal of Physical Distribution and Logistics Management (IJPDLM), Vol.38, No.8, pp.616-636. 

  32. Rapinder Sawhney, Tzong-Ru Lee, Hsiao-Chen Wu, Shiou-Yu Chen, 2008, A Marketing Paradigm For Successful Lean Implementation, Int. J. Enterprise Network Management, Vol.1, No.3-4, pp.282-297.

  33. Jiun-Hung Lin, Tzong-Ru Lee and William Jen, 2008, Assessing Asymmetric Response Effect of Behavioral Intention to Service Quality in an Integrated Psychological Decision Making Process Model of Intercity Bus Passengers: a Case of Taiwan, Transportation, Vol.35, No.1, pp.129-144.(SSCI)

  34. Shiou-Yu Chen, Tzong-Ru Lee, 2008, The Corresponding strategic Marketing Mix to the Relationships between National Culture and Consumer Value, Int. J. Management and Enterprise Development, Vol.5, No.3, pp.356-369.

  35. Tzong-Ru Lee, Tsung-Yu Tuan, Man-Chen Liu, 2008, The Application of Fuzzy Analytic Hierarchy Process for Supply Chain Decision Making: A Case Study of Original Brand Manufacturing of the Sewing Machine Industry in Taiwan, Int. J. Management and Decision Making, Vol.9, No.2, pp.154-162.

  36. Tzong-Ru Lee, Hsiao-Chen Wu, Cheng-Jen Lin, Hsiao-Ting Wang, 2007, Agricultural E-Government in China, Korea, Taiwan and USA, Electronic Government: An Internationl Journal, Vol.5, No.1, pp.63-70. 

  37. Tzong-Ru Lee,Huei-Ling Huang, Bin-Weng Huang, Shiou-Yu Chen, 2007, Milk Supply Chain and Development Strategy, Special Issue of the International Journal of Services and Operations Management, Vol.3, No.2, pp.227-244. 

  38. Tzong-Ru Lee,Hsiu-Yu Chang, Shiou-Yu Chen, 2007, An Investigation of Perception Gap of Reverse Logistics Service Quality: the Case of Mobile Phone Industry, special issue on waste minimization in supply chain of the International Journal of Global Environmental Issues(IJGENVI), Vol.7, No.1, pp.25-52.

  39. Tzong-Ru Lee , Jan-Mou Lee, 2006, Key Factor in Forming an E-Marketplace: an Empirical Analysis, Electronic Commerce Research and Applications, Vol.5, No.2, pp.105-116.(SCI, SCIE, CC/ECT, CC/SBS)   

  40. Tzong-Ru Lee, Jia-Chang Hu, Zhan-Mou Lee, 2006, Application of the System Thinking Approach in ERP Implementation for Flower Chain-Stores Owned by a Taiwanese Enterprise in China, International Journal of Enterprise Network Management(IJENM), Vol.1, No.1, pp.41-61.




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