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Professor Li-chung Jen

Professor, Department of International Business, National Taiwan University

Education Background: Ph.D. Ohio State University

 

Publication

1.       Jen, Lichung , Je-Sheng Huang , 2014 , The Impact of Brand Awareness and Consumer's Traits on the Evaluation of Country-of-Original Effects , (Taiwan) Journal of International Business Studies, ROC. , Vol.1 , No.1 , Pages 143 - 176

2.       Jen, Lichung, Chien-Heng Chou, Greg M. Allenby , 2009 , The Importance of ModelingTemporal Dependence of Timingand Quantity in Direct Marketing , Journal of Marketing Research , Vol.46 , No.4 , Pages 482 - 493 , ( SSCI )

3.       Hsu Chia-Wen, Chen Homin, Lichung Jen , 2008 , Resource Linkages and Capability Development , Industrial Marketing Management , Vol.37 , No.6 , Pages 677 - 685 , ( SSCI )

4.       Jen, Lichung, Chien-Heng Chou, and Greg M. Allenby , 2008 , The Importance of Modeling Temporal Dependence of Timing and Quantity in Direct Marketing , Journal of Marketing Research , forthcoming, (JCR impact factor 2.389) , ( SSCI )

5.       Jen, Lichung and Je-Sheng Huang , 2007 , The Impact of Brand Awareness and Consumer's Traits on the Evaluation of Country-of-Original Effects , Journal of International Business Studies , Vol.1 , No.1 , Pages 1 - 1

6.       Jen, Lichung, Chien-Heng Chou, and Greg M. Allenby , 2003 , A Bayesian Approach to Modeling Purchase Frequency , Marketing Letters , Vol.14 , No.1 , Pages 5 - 20 , ( SSCI )

7.       Jen, Lichung, Shih-Ju Wang , 2002 , Export Performance and Global Competitive Positioning: The Influence of Host-Country Consumer Confidence and Purchasing Power , Taiwan Academy of Management Journal , Vol.2 , No.1 , Pages 53 - 68

8.       Allenby, Greg M., Robert P. Leone, and Lichung Jen , 1999 , A Hierarchical Model of Purchase Timing with Application to Direct Marketing , Journal of American Statistics Association , Vol.94 , No.446 , Pages 365 - 374 , SCI, JCR impact factor 1.135' , ( SCI )

9.       Allenby, Greg M., Robert P. Leone, Lichung Jen , 1999 , A Dynamic Model of Purchase Timing with Application to Direct Marketing , Journal of American Statistics Association , Vol.94 , No.446 , Pages 365 - 374 , ( SCI )

10.   Jen, Lichung, Shih-Ju Wang , 1998 , Incorporating Heterogeneity in Customer Valuation: An Empirical Study of Health Care Direct Marketing in Taiwan , International Journal of Operations and Quantitative Management , Vol.4 , No.3 , Pages 217 - 228

11.   Greg M. Allenby, Lichung Jen, and Robert P. Leone , 1996 , Economic Trends and Being Trendy: The Influence of Consumer Confidence on Retail Fashion Sales , Journal of Business & Economic Statistics , Vol.14 , No.1 , Pages 103 - 111 , ( SSCI )

12.   Yang, Wei-Jhih, Jesheng Huang, and Lichung Jen , 2011 , Should Be Close To or Away From Your Competitors? Store Location Choice by Gravity Model , The 33rd Annual INFORMS Marketing Science Conference , June , (Houston,Texa.)

13.   Jen, Lichung, Kung-Hsin Shao, Han-Kuang Tien , 2011 , Cross-Culture Comparison of the Valence of WOM , The 9th International Conference on Multinational Enterprise , March

14.   Jen, Lichung, Kung-Hsin Shao, Han-Kuang Tien , 2011 , How Much Should Managers Pay for Celebrity Endorsements in Advertisements? , , January , (Taichung)

15.   Soonsawad, Pim and Lichung Jen , 2010 , The Impact of Customer Concentration on Firm Performance , 2010 INFORMS Marketing Science Conference , June

16.   Jen, Lichung, Demetrios Vakratsas, and Wei-Lin Wang , 2009 , Regular and Irregular Purchase Timing Behaviors , 2009 INFORMS Marketing Science Conference , June , (Michigan)

17.   Jen, Lichung and Kung-Hsin Shao , 2008 , A New Approach to Measure the Valence of WOM , 2008 INFORMS Marketing Science Conference , June

18.   Jen, Lichung, Han-Kuang Tien, and Chih-Ping Wang , 2008 , How Much Should You Pay for the Celebrities Advertisement? An Application of Conjoint Analysis , 2008 INFORMS Marketing Science Conference , June

19.   Jen, Lichung and Jesheng Huang , 2008 , Characterizing the Online Search Patterns of the Most Valuable Customers for an E-Commerce Site: A Quantile Regression Approach , 2008 INFORMS Marketing Science Conference , June

20.   Jen, Lichung , 2007 , The Linkage of Cross-National Product Diffusion Patterns: A Hierarchical Bayes Model for Forecasting Box-Office Attendance of Motion Pictures , The 2000 International Conference in Management Sciences , June , (Taipei)

21.   Jen Lichung, Hsiu-Wen Liu,Kung-Hsin Shao , 2007 , Customized New Product Recommendation in CRM Database , 2007 INFORMS Marketing Science Conference , June

22.   Jen Lichung,Ching-I Chen , 2006 , Modeling Latent Consumption Rate to Forecast Purchase Timing: A Hierarchical Bayesian Approach , 2006 INFORMS Marketing Science Conference , June

23.   Jen Lichung,Hsien-Tung Tsai , 2006 , Expected Value Sharing, Switching Barriers, Satisfaction, and Repurchase Intentions: An Illustration from Online Contexts , 2006 Academy of Marketing Science Annual Conference , May

24.   Jen Lichung, Je-Sheng Huang , Lin Shu-Huei , 2006 , The Impact of Brand Awareness and Consumer's Traits on the Evaluation of Country-of-Original Effects , The 8th International Conference on Multinational Enterprise , March

25.   Jen Lichung, Shih-Ju Wang, Ching-I Chen, Wen-Hsin Wei , 2005 , Estimating for Market Structure in IT Industry , Thirty -Fourth Annual Meeting , June

26.   Jen, Lichung, Hsiu-Wen Liu , 2005 , How Asymmetric Price/Share Effect Works: The Moderating Role of Market Structure , 2005 INFORMS Marketing Science Conference , June , (Atlanta)

27.   Jen, Lichung, Chien-Heng Chou , 2004 , A Bayesian Approach to Integrating the Interpurchase Time and the Purchase Amount in Customer Portfolio Analysis , 2004 International Conference in Management Sciences Decision Making , June

28.   Jen, Lichung and Je-Sheng Huang , 2004 , Constructing Web Brand Attributes:Definition Dimensionality and Conceptual Framework", , The First Annual Conference of Taiwan Institute of Marketing Science , June , (Taipei)

29.   Jen, Lichung and Hsiu-Wen Liu , 2004 , How Asymmetric Price/Share Effect Works: The Moderating Role of Market Structure", , 2nd International Contemporary Marketing Academic Conference , April , (Taichung)

30.   Jen, Lichung, Ching-I Chen, and Shih-Ju Wang , 2003 , A Bayesian Forecasting Model for Competitive Market Structure , Western Decision Sciences Institute, Thirty-Second Annual Meeting , April , (Hawaii)

31.   Jen, Lichung, Shih-Ju Wang, and Chin-Yi Chen , 2003 , Competitive Analysis of Market Share in Channel Structure: A Bayesian Statistical Model under Incomplete Information , The Fourth International Conference on Operations and Quantitative Management , January , (Tainan)

32.   Jen, Lichung, Jason Ho, and Charles B. Weinberg , 2002 , Integrating Individual Heterogeneity and Temporal Dynamics in Customer Valuation: An Application of Bayesian Approach to Credit Card Panel Data , TIMS Marketing Sciences Conference , June , (Edmonton)

33.   Wang, Shih-Ju and Lichung Jen , 2001 , Export Performance and Global Competitive Positioning: The Influence of Host-Country Consumer Confidence and Purchasing Power , Asia Pacific Decision Sciences Institute (APDSI) 6th Annual Meeting , July , (Singapore)

34.   Jen, Lichung , 2001 , The Linkage of Cross-National Product Diffusion Patterns: An Application for Forecasting Box-Office Attendance of Motion Pictures , Western Decision Sciences Institute, Thirtieth Annual Meeting , April , (Vancouver) , Best Paper Award in Marketing Strategy and Management, and V. V. Bellur Best Paper in Marketing

35.   Jen, Lichung, Chen-Heng Chou, and Shih-Ju Wang , 2000 , Dynamic Relationship between Standardization and Differentiation Strategies in International Marketing , 75th Annual WEA International Conference , June , (Vancouver)

36.   Jen, Lichung, Chien-Heng Chou, and Greg M. Allenby , 2000 , A Bayesian Approach to Estimating Expected Purchase Frequency in Direct Marketing , Western Decision Sciences Institute, Twenty-Ninth Annual Meeting , April , (Hawaii)

37.   Jen, Lichung , 2000 , The Linkage of Cross-National Product Diffusion Patterns: A Hierarchical Bayes Model for Forecasting Box-Office Attendance of Motion Pictures , The 2000 International Conference in Management Sciences , January , (Tamsui)

38.   Jen, Lichung, Chien-Heng Chou, and Greg M. Allenby , 1999 , A Bayesian Approach to Estimating Expected Purchase Frequency in Direct Marketing ,  June , (Tainan)

39.   Jen, Lichung, Chen-Heng Chou, Shih-Ju Wang, and Chih-Ming Wu , 1999 , Standardization versus Differentiation of International Marketing Strategies: A Comparative Study of Consumer Shopping Behavior in Taiwan and US , 7th International Conference on Multinational Enterprise , June , (Taipei)

40.   Jen, Lichung and Shih-Ju Wang , 1998 , Incorporating Heterogeneity in Customer Valuation: An Empirical Study of Health Care Direct Marketing in Taiwan ,  June , (Tainan)

41.   Jen, Lichung, Greg M. Allenby, and Robert P. Leone , 1997 , A Hierarchical Model of Purchase Timing with Application to Direct Marketing , The First Annual Conference of International Business Management , June , (Nantou)

42.   Allenby, Greg M., Robert P. Leone, and Lichung Jen , 1997 , A Hierarchical Model of Purchase Timing with Application to Direct Marketing , TIMS Marketing Science Conference , June

43.   Allenby, Greg M., Lichung Jen, and Robert P. Leone , 1994 , Economic Trends and Being Trendy: The Influence of Consumer Confidence on Retail Fashion Sales", , TIMS Marketing Science Conference, University of Arizona , June , (Tucson)

44.   Allenby, Greg M., Neeraj Arror, and Lichung Jen , 1994 , Investigating the Scale Properties of Self-Explicated Data for Conjoint Analysis , TIMS Marketing Science Conference , June , (Tucson)

 

 

 

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