~Welcome~ New World Education Group



Partner Universities

Griggs University

Bulacan State University

Andrew Jackson University

Australian National University

Charles Sturt University

Schiller International University



Professor Heng-Chiang Huang

Professor, Department of International Business, National Taiwan University

Education Background: Ph.D. in Marketing, University of Michigan



(1) Tsai, Hsien-Tung, Heng-Chiang Huang, and Ya-Ling Chiu (2011), "Brand Community Participation: Examining the Roles of Individual-, Group-, and Relationship-level Antecedents," Journal of Business Research, (SSCIimpact factor=1.293) (conditional acceptance with minor revision)

(2) Hsu, Chiu-Ping, Chia-Wen Chang, Heng-Chiang Huang, and Chi-Yun Chiang (2011), "The Relationships Among Social Capital, Organizational Commitment and Customer-Oriented Prosocial Behavior of Hospital Nurses," Journal of Clinical Nursing, (SSCI/SCI impact factor=1.194, ranked16/70 in Nursing -Social Science) (forthcoming)

(3) Lin, Hsin-Mei, Chih-Pin Lin and Heng-Chiang Huang (2011), "Embedding Strategic Alliances in Networks to Govern Transaction Hazards: Evidence from an Emerging Economy," Asian Business & Management, (SSCI impact factor=0.174) (forthcoming)

(4) Lin, Hsin-Mei, Heng-Chiang Huang, and Sheng-Ya Tseng (2010), Influences of Inter-organizational Relationships in Technology Diffusion: The Network Perspective," World Review of Science, Technology and Sustainable Development, 8(1), pp. 62-80. (ABI/INFORM)

(5) Chen, Tsung-Tai, Kuo-Piao Chung, Hengchiang Huang, Lao-Nga Man & Mei-Shu Lai (2010), "Using Discrete Choice Experiment to Elicit Doctors' Preferences for the Report Card Design of Diabetes Care in Taiwan: A Pilot Study," Journal of Evaluation in Clinical Practice, 16(1), pp. 14-20. (SCI impact factor=1.487, ranked 38/69 in Health Care Sciences & Services)

(6) Tsai, Hsien-Tung and Heng-Chiang Huang (2009), "Online Consumer Loyalty: Why E-tailers Should Seek a High-Profile Leadership Position," Computers in Human Behavior, 25(6), pp. 1231-1240. (SSCI impact factor=1.677) Table C302

(7) Liu, Hsiu-Wen, Hengchiang Huang and Yu-Li Lin (2009), "Asymmetric Effect of Distribution Intensity on Marketing Performance: The Moderating Role of Brand Awareness," Asia Pacific Management Review, 14(3), pp. 251-262. (TSSCI)

(8) Huang Hengchiang and Chia-Wen Chang (2008), "Building Brand Community: A Study of VW's Club," 1(1), pp. 1-26.(Leading Article)

(9) Huang, Hengchiang and Chia-Wen Chang (2008), "Embedded Ties and the Acquisition of Competitive Advantage," Journal of Intellectual Capital, 9(1),pp. 105-121. (ABI/INFORM)

(10) Chang, Chia-Wen and Hengchiang Huang (2007), "Determinants of Incremental Innovation: A Process View Incorporating Theories of Transaction Cost, Social Exchange and Embeddedness,", 18-1, P. 81-116(TSSCI)

(11). Tsai, Hsien-Tung and Heng-Chiang Huang (2007), "Determinants of E-Repurchase Intentions: An Integrative Model of Quadruple Retention Drivers," Information & Management, 44(3), pp. 231-239. (SSCI impact factor=2.282) (Leading Article)

(12) Huang, Hengchiang and Hsin-Mei Lin (2006), "Collaborate or Do It Alone? Trade of Strategic Resources, Interorganizational Embeddedness, and Value Creation: A theoretical perspective," International Journal of Management, 23(3), Sept (NSC- 92-2416- -260-018 (ABI)

(13). Tsai, Hsien-Tung and Heng-Chiang Huang (2006), "Understanding the Antecedents of Repurchase IntentionsTaiwan Academy of Management Journal,6-2, P. 63-80

(14). Tsai, Hsien-Tung, Heng-Chiang Huang, Yi-Long Jaw and Wen-Kuo Chen (2006), "Why Online Customers Remain with a Particular E-retailer: An Integrative Model and Empirical Evidence," Psychology & Marketing, 23(5),pp. 447-464. (SSCI impact factor=1.34)

(15). Wang, Huimei, Hengchiang Huang and Pratima Bansal (2005), "What Determined Success During the Asian Economic Crisis? The Importance of Experiential Knowledge and Group Affiliation," Asia Pacific Journal ofManagement, 22(1), pp. 89-106. Table C302.

(16). Chen, Wen-Kuo, Hengchiang Huang and Seng-Cho T. Chou (2010), "Understanding Consumer Recommendation Behavior," in Key Pousttchi and Dietmar G. Wiedemann (ed.), Handbook of Research on Mobile Marketing Management, Hershey, New York: Business Science Reference, pp. 401-415.




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